“Mindful” may be the new “green,” the marketing buzzword that companies—big, small, artisanal, corporate—wants to associate itself with. Is this a good thing or a not so good thing? And please let us know if you have spotted a unique use of the word mindful to sell a product.
The New Greenwashing
Uncover the latest tactics used by companies to deceive consumers about their environmental credentials and learn how to recognize and avoid greenwashing